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[svensk]

PartyGaming Plc

New platform launch

 

PartyGaming Plc (“PartyGaming” or the “Group”), the world's leading online gaming company, announces today that it has taken a further step towards establishing a new fully integrated PartyGaming operating platform. This platform will, on launch, offer a variety of different games but with a common systems architecture allowing each of its nine million registered PartyPoker customers to use a single account and a shared purse across the Group’s gaming brands.

 

As part of today’s development, the Group has moved the PartyPoker.com brand and all of its players to the new platform.

 

Historically, PartyPoker players have shared the same poker-only system with players from each of the Group’s four white label poker clients or “skins” (being Empire Poker, Coral Eurobet, Multipoker and Intertops). Following today’s move, PartyPoker players will now play on their own private tables and benefit from a number of new and exciting products that are exclusive to the new platform. The new platform includes non-poker games such as Blackjack, as well as added features to the poker product such as Side Bets and Deal-Making in poker tournaments. Once the fully integrated platform is launched in the first half of 2006, players will then be able to click through and play on PartyPoker, PartyCasino and other new PartyGaming products that are currently being developed, all using a common account and a shared purse.

 

The skins’ poker players will continue to have full access to the existing poker system. They will also now benefit from the release of several new product enhancements comprising “beginners’ tables” – these include “micro-limit tables” and low buy-in tables – and $50/$100 and $100/$200 tables. PokerNOW.com, which was acquired by the Group earlier in the year, will continue to operate on the existing poker system with the skins.

 

Commenting on today’s announcement Richard Segal, Chief Executive said:

 

“We are on track to deliver our exclusive Party-branded integrated platform that will include additional products and services, enabling us to focus on optimising cross-selling opportunities. We believe that today’s development is an important step towards cementing together the inherent strengths of all the Party brands and is in the best interests of our customers and shareholders. In conjunction with this exciting development, we will continue to maintain and support the poker system we provide for the skins.”